Diplomacy and commerce – Disciplina Design Opens a new shop

Ivana Davidović is anything but an ordinary girl. Born in Šabac, bredin Belgrade, Ivana belongs to a generation of young Serbian ‘new wave’ designerswho put theiremphasis on a robustdesign which isstrikingandat the same time comfortable andrepresents an uninhibited street fashion.With her top talent, original and fearless, with a clear business vision and persistence that sometimes borders on madness, Ivana founded, in 2015, her own fashion brand DISCIPLINA. read more here.