Esquire – Girls love Disciplina!

Ivana Davidović is anything but an ordinary girl. Born in Šabac, rose in Belgrade, Ivana belongs to a generation of young Serbian designers known as the ‘new wave’ (to which attention should be paid) that emphasis on a robust, striking at the same time comfortable and uninhibited street fashion. Top talent, original and fearless, with a clear business vision and persistence that sometimes borders on madness, Ivana founded her own fashion brand DISCIPLINE, with unpretentious but recognizable design signature.