Grazia – DISCIPLINA – one stop shop concept store in Belgrade

Ivana Davidović is anything but an ordinary girl. Born in Šabac, raised in Belgrade, Ivana belongs to a generation of young Serbian designers ‘new wave’ (to which attention should be paid) that emphasis on a robust, striking and at the same time comfortable and uninhibited street fashion. Top talent, original and fearless, with a clear business vision and persistence that sometimes borders on madness… Read the full article here