In magazin – Ivana Davidović – Discipline fashion

Ivana Davidović is anything but an ordinary girl. Born in Sabac, rose in Belgrade, Ivana belongs to a generation of young Serbian designers ‘new wave’ (to which attention should be paid) that emphasis on a robust, striking and at the same time comfortable and uninhibited street fashion.

Top talent, original and fearless, with a clear business vision and persistence that sometimes borders on madness, in 2015 Ivana  founded her own fashion brand “DISCIPLINE” with a unpretentious but recognizable design signature. The 24-year-old creates urban and wearable clothes that fully reflects the fashion style of the millennial generation … read more here.